Social Good

Made with Purpose

Our mission is shaping boards and shaping lives. We live this principal out through sustainable and ethical practices.

People and Planet.

We are continually seeking to become more ethical, sustainable, and local.

That's why we are:

Reducing waste
Reducing carbon emissions
Supporting local communities
Fair Trade, Fair Labour Manufacturing Partners
Ecoboard Certified

    Surfboard Production

    Our surfboards are the heart of who we are and the primary vehicle we use to show people their purpose and value.


    That's why we seek to make our boards with the highest possible standards. We are constantly seeking new, innovative, and earth-and-people positive ways to make surfboards. Our handshaped boards are certified Ecoboards by Sustainable Surf. While we offer special-order surfboard construction, we recommend our stock eco-friendly options for custom orders.



    We make most of our boards from recycled EPS foam, plant based bio resins, and domestically sourced fiberglass cloth (which often comes from recycled waste). We also utilize other eco-alternatives to common materials, such as using cork, woods, hemp, and other plant based materials, and are always looking for new and innovative ways to make better boards for people and planet.






    Merch and Other Products

    In traditional made-to-sell retail stores, products are made in large quantities and often exceed market demand. Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage.

    We are seeking to be different by using ethical and sustainable production means including: small-batch, local, made-to-order, thrift, recycling, organic, and upcycling methods, and try to avoid being just another dog in the system.

    We hope our methods help make a shift in the way the world does business by demanding higher standards of sustainablilty and ethics in retail and production.

    We see the need to constantly better our standards, and plan to continually do so as we grow.



    Partnering with Locals

    We seek to partner with locals and local small businesses to support local economies and reduce the distance items need to travel to get to the customers. This means making strategic partnership with businesses around the world.

    As we grow we plan to do work with communities in new countries. We seek to help promote and implement sustainable and ethical businesses in communities that want to support their own and help build strong local economies.

    Sustainable and Ethical

    We are offering are growing collection of environmentally sustainable products including organic, recycled and local products. All of our apparel is certified by the FLA, WRAP (through their respective manufacturers), or equivalent bodies, ensuring compliance to ethical production. We also vet our partners to the best of our ability to ensure adequate compliance.

    As a social enterprise, we operate operate a non-profit subsidiary, and use profit to empower local youth and communities. We are always seeking to improve our practices to help do our part to make a better society. To learn more about what we do go to our About Us page.